2018

By keeping my mouth shut!   Our prospect had narrowed their agency choice down to three. I knew the other two agencies. They were good. We were better. The prospect was a B2B company in a category that we understood and had worked in. Our competition had B2B experience but not in the prospect’s target […]

(The following is a fake story written to make a point.) It was a massacre! General William Armstrong Custer was losing a major battle. Most of his troops were out of ammunition and Custer was about to engage in hand-to-hand combat for his life. That was when a trooper ran up to him with a

By Tom Scholl, CMO LivePicture                                     If you’re in marketing, how many times have you heard that line? Your client may have the finest butcher shop in town. So, he wants to let the world know about it.

By Tom Scholl, CMO LivePicture   This is one of those stories that may or may not be a “fake story”. I did not witness this event, but frequently heard references to it early in my advertising career in the 1960s. I was asked to join our creative group in one of those agency meetings called

  Meet STEAMBOX I’ve discovered that once you get involved with technology the way we are at LivePicture, new ideas keep popping up. Of course, most of those ideas are seldom pursued because we’re all engrossed in improving and expanding our current companies. But something different happened last month. LivePicture founder, Steve Couchman, had been

Many years ago (in the last century) I beat the draft of 18 months and enlisted in the United States Army for three years. I wound up training for a unique job that called for a security clearance of “Top Secret”. I was also told that it was the same level of clearance held by

Are you a Squirrel or a Blue Jay? Over the last few years, my wife has thrown peanuts on our back deck to feed an ever-expanding battalion of squirrels. We are hosts to a wide variety: brown. black, gray, small red squirrels, social squirrels who dine together and, starting last winter, territorial bullies. These are

How LivePicture works by Tom Scholl   “It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness…” Charles Dickens wrote those words in the mid-1800s, but they could apply as well to the state of trade show exhibitors today. Imagine the

How I Impressed Arthur Godfrey by Tom Scholl   Arthur Godfrey drastically changed radio starting in the 1940s. Instead of speaking to “all you folks out there in radio land” he spoke to “you” — individuals listening to their radios at work, in their homes and in their cars. As a result, Arthur became a