Year: 2018

Stories From Long Ago

    Swoosh … Pop … Roll … Thump by Tom Scholl, CMO LivePicture This story goes back to the 1960’s in the hey-day of the Mad Men. I started at Campbell-Ewald (the agency that had the Chevrolet account) as a copy trainee in January of 1961.  The training program was 18 months but you …

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Now it’s my turn…

by Tom Scholl, CMO, LivePicture, LLC What’s so important about storytelling? And why would we dedicate a blog to it? This is my first blog – hopefully the first of many. I’m Tom Scholl, Chief Marketing Officer of LivePicture,  a company founded to help trade show exhibitors give visitors an experience far beyond what is normally …

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Storytelling Pt. 2

Hello, I’m Tom Scholl, Chief Marketing Officer of LivePicture. My team asked that I begin a blog. I’ve been writing marketing content (used to be called copywriting) for over 50 years. It should be easy…..   I thought.             Pick a subject and have at it.         …

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