By Tom Scholl, CMO LivePicture
If you’re in marketing, how many times have you heard that line? Your client may have the finest butcher shop in town. So, he wants to let the world know about it. But he also invented a great rodent repellent to keep mice away from his shop. Once you show him a campaign focused on the superior cuts of meat he offers, he says: “and be sure to tell them about the rodent repellant. It really keeps the mice away.”
Focus, focus, focus!
Today, so many companies find that technology they use in their current business leads to additional opportunities. The temptation is to save a buck and bunch messages together. Expansion is great but start a separate branch or even another company. Then, send a focused message without distractions.