Tom’s Blog

How I won a major account…

By keeping my mouth shut!   Our prospect had narrowed their agency choice down to three. I knew the other two agencies. They were good. We were better. The prospect was a B2B company in a category that we understood and had worked in. Our competition had B2B experience but not in the prospect’s target […]

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Cue The Condor

By Tom Scholl, CMO LivePicture   This is one of those stories that may or may not be a “fake story”. I did not witness this event, but frequently heard references to it early in my advertising career in the 1960s. I was asked to join our creative group in one of those agency meetings called

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Squirrels and Blue Jays

Are you a Squirrel or a Blue Jay? Over the last few years, my wife has thrown peanuts on our back deck to feed an ever-expanding battalion of squirrels. We are hosts to a wide variety: brown. black, gray, small red squirrels, social squirrels who dine together and, starting last winter, territorial bullies. These are

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The Best of Times

How LivePicture works by Tom Scholl   “It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness…” Charles Dickens wrote those words in the mid-1800s, but they could apply as well to the state of trade show exhibitors today. Imagine the

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Dressing For Success

How I Impressed Arthur Godfrey by Tom Scholl   Arthur Godfrey drastically changed radio starting in the 1940s. Instead of speaking to “all you folks out there in radio land” he spoke to “you” — individuals listening to their radios at work, in their homes and in their cars. As a result, Arthur became a

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