We have met the “they” and they are “we”. With apologies to Pogo By Tom Scholl, CMO, Live Picture I think I first noticed this when I was a copy supervisor at Young & Rubicam. Someone from the creative department would come into my office, flop into a chair and with a […]
We have met the “they” and they are “we”. Read More »
How I Impressed Arthur Godfrey by Tom Scholl Arthur Godfrey drastically changed radio starting in the 1940s. Instead of speaking to “all you folks out there in radio land” he spoke to “you” — individuals listening to their radios at work, in their homes and in their cars. As a result, Arthur became a
Dressing For Success Read More »
An argument with myself. In a recent blog on storytelling, I made a derisive reference to bullet points. I suggested they were something “story-killers” recommended to speed delivery of information. To be fair, I began to think that bullet points may have a place in marketing communications. Just may. This developed into an
A copywriter’s use of Bullet Points Read More »
Swoosh … Pop … Roll … Thump by Tom Scholl, CMO LivePicture This story goes back to the 1960’s in the hey-day of the Mad Men. I started at Campbell-Ewald (the agency that had the Chevrolet account) as a copy trainee in January of 1961. The training program was 18 months but you
Stories From Long Ago Read More »
by Tom Scholl, CMO, LivePicture, LLC What’s so important about storytelling? And why would we dedicate a blog to it? This is my first blog – hopefully the first of many. I’m Tom Scholl, Chief Marketing Officer of LivePicture, a company founded to help trade show exhibitors give visitors an experience far beyond what is normally
Hello, I’m Tom Scholl, Chief Marketing Officer of LivePicture. My team asked that I begin a blog. I’ve been writing marketing content (used to be called copywriting) for over 50 years. It should be easy….. I thought. Pick a subject and have at it.
Storytelling Pt. 2 Read More »
[vc_row][vc_column width=”2/3″][vc_video link=”https://vimeo.com/242230900″][/vc_column][vc_column width=”1/3″][vc_column_text]INTEGR8 Detroit is an industry 4.0 conference put on by the amazing folks at Automation Alley. We got an incredible opportunity to show off not one, but two beautiful displays. The one you see here is our client Lawrence Technological University, and their slideshow highlighting the school, campus life and a short
[vc_row][vc_column width=”2/3″][vc_video link=”https://vimeo.com/236896343″][/vc_column][vc_column width=”1/3″][vc_column_text]When our partner GraphiColor came to us for an opportunity in Chicago with 5-Hour Energy, you bet we were fired up.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space][dt_fancy_separator][vc_empty_space][/vc_column][/vc_row][vc_row][vc_column width=”2/3″][vc_single_image image=”16029″ img_size=”full”][/vc_column][vc_column width=”1/3″][vc_column_text]We retrofit an existing 40′ x 40′ floorplan with a total of 10 HD Samsung monitors, the appropriate cabling and power, and developed the content you see above
[vc_row][vc_column css=”.vc_custom_1503724235568{padding-top: 16px !important;padding-bottom: 16px !important;}”][vc_column_text] GraphiColor and LivePicture join forces [/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text] GraphiColor Exhibits, a supplier of traditional trade show exhibits and services, and LivePicture, an experiential marketing company, delivering customized content through a variety of channels, including trade show displays, have joined forces to offer their clients a combination of traditional and technical solutions
Bringing affordable immersive technology to trade show exhibitors Read More »
[vc_row][vc_column][vc_column_text] It’s going to be a busy autumn at LivePicture! Here’s a list of where we’re gonna be and what we’re talking about… [/vc_column_text][vc_empty_space][vc_row_inner][vc_column_inner width=”1/4″][vc_single_image image=”15834″ img_size=”full”][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text] TIM DETROIT – September 6-8 | Cobo Hall | Detroit LivePicture will be exhibiting at TIM Detroit, showing off our dealership configurator, 3D capabilities, digital signage and experiential
